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Keywords and triggers
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Triggers decide when Shre sends a DM. The two triggers are comment keywords and story replies.
Quick answer
Yes, add several keywords and variants per automation.
Comment keyword triggers
Set one or more keywords for a post. Shre can match the exact word or any comment that contains it. Use variants to catch typos.
Story reply triggers
Any reply to your story can trigger a DM, which is ideal for "reply YES" story stickers.
Frequently asked questions
Can I use multiple keywords?
Yes, add several keywords and variants per automation.
Exact or partial match?
Both are supported.
Do triggers work on reels?
Yes, on posts, reels and stories.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.