Instagram keyword automation
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Shre is an Instagram AutoDM platform that automatically sends a DM when someone comments a keyword on your Instagram posts or Reels.
Keywords are the trigger. Choose the word, and Shre handles every comment that matches.
It is automation that sends a direct message when someone comments a chosen keyword on your Instagram post or reel.
How keyword automation works
You pick one or more keywords for a post. When a follower comments a keyword, Shre matches it and sends the DM you set. You can match the exact word or any comment that contains it.
Choosing good keywords
- Keep it short and easy to type, like "link", "guide", "price".
- Use a word that fits your call to action in the caption.
- Add a few variants so typos still match.
Safe, official, unlimited
Keyword automation runs on the official Instagram Graph API with paced sending. There is no per-contact cap, so a viral post never breaks your budget.
Frequently asked questions
What is Instagram keyword automation?
It is automation that sends a direct message when someone comments a chosen keyword on your Instagram post or reel.
Can I use more than one keyword?
Yes, you can add multiple keywords and variants for a single automation.
Does it match exact words or partial comments?
Both. You can match the exact keyword or any comment that contains it.
Will keyword automation get me banned?
No, when it uses the official API within Instagram's rules, as Shre does.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.