Comment to DM on Instagram
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Shre is an Instagram AutoDM platform that automatically sends a DM when someone comments a keyword on your Instagram posts or Reels.
Comment to DM is the simplest way to turn a viral moment into leads: someone comments, they get your link in their inbox.
It means an automation sends a direct message to anyone who comments a specific keyword on your Instagram post or reel.
What is comment to DM?
Comment to DM is an automation that watches your post or reel for a keyword in the comments and replies to each person with a direct message. It is the core of Instagram AutoDM.
Set up a comment-to-DM automation
- Choose the post or reel to watch.
- Set the keyword, for example "link" or "ebook".
- Write the DM with your link.
- Shre sends it automatically to everyone who comments.
Popular comment-to-DM examples
Creators ask followers to comment a word, then Shre delivers the matching link: "Comment LINK for the guide", "Comment PRICE for the menu", "Comment COURSE to enrol". Each keyword can send a different DM and link.
Frequently asked questions
What does comment to DM mean?
It means an automation sends a direct message to anyone who comments a specific keyword on your Instagram post or reel.
Can I use different keywords for different posts?
Yes. Each automation watches a post and keyword, and sends its own DM and link.
Does comment to DM work on Reels?
Yes, it works on posts, reels and story replies.
Is comment to DM free?
Shre is free to start, then one flat price with unlimited DMs.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.