Instagram DM funnel design
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Shre is an Instagram AutoDM platform that automatically sends a DM when someone comments a keyword on your Instagram posts or Reels.
A DM funnel turns a passing comment into a customer you can sell to again. Here is the simple version that works.
A path that turns a comment into a DM, then a captured lead, then a sale. Shre automates the first steps.
The four steps
- Comment: your caption asks viewers to comment a keyword like "link".
- DM: Shre auto-DMs each commenter your link.
- Capture: the link goes to a storefront with an email wall, so the lead becomes a contact you own.
- Sell: offer a product, course or booking, then follow up by email.
Tips for a higher-converting funnel
- Make the offer specific and match the reel.
- Send to one clear next step, not a wall of links.
- Capture the email before the sale so you can follow up.
- Reuse the same funnel on every viral post.
Frequently asked questions
What is an Instagram DM funnel?
A path that turns a comment into a DM, then a captured lead, then a sale. Shre automates the first steps.
How do I build a DM funnel?
Ask for a keyword comment, auto-DM the link, capture the email on a storefront, then sell and follow up.
Why capture emails?
So a lead becomes a contact you own and can sell to again, not just a one-time click.
Does Shre do the whole funnel?
Shre handles the auto-DM, the storefront, the email capture and the selling.
Related
Source and reference: Instagram Platform, Meta for Developers.