AutoDM for fitness trainers and online coaches
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
One workout Reel goes viral and suddenly a few hundred people comment PLAN. You cannot copy and paste your program link to every single one at 11pm.
Shre watches your posts and Reels, and the moment someone comments your keyword it sends them a direct message with your plan, price, or booking link. Automatically, all day.
Shre is an Instagram AutoDM tool for fitness trainers. When a follower comments a keyword like PLAN or MEALPREP on your Reel, Shre instantly DMs them your program details, price list, or coaching booking link over the official Instagram API.
How fitness trainers use auto DM
You pick a keyword and write the DM once. Shre handles the rest. Common setups for coaches look like this:
- Comment PLAN on a Reel, get a DM with your 12-week strength program and checkout link.
- Comment MEALPREP under a food post, get your grocery list PDF and a nudge to book a call.
- Comment ABS under a core workout, get the free follow-along plus an offer for the paid version.
- Comment COACH on a transformation post, get your onboarding form and pricing.
You can also turn on story reply automation so people who reply to your story poll get the same instant follow-up.
What you can sell
Shre includes a link-in-bio storefront, so the DM does not just talk, it sells. Trainers list:
- Workout PDFs and program bundles.
- 1:1 coaching slots and monthly memberships.
- Video courses on lifting, mobility, or fat loss.
- Paid consultation bookings with time slots.
Because it runs on 0% commission, the money from every program sale stays yours.
Safe and official
Shre uses the official Instagram Graph API from Meta. It never asks for your password and never logs into your account like a bot. It also paces sending inside Instagram's limits, so a viral Reel does not put your account at risk.
- No password sharing, ever.
- Sending is paced within Meta's rules.
- Works on your existing professional or creator account.
Price
Start with a free 7-day trial, no card needed. After that it is a flat 499 rupees per month or 1999 per year with unlimited messages. No per-message fees, no commission on what you sell. See how the comment to DM flow works end to end.
Frequently asked questions
Do I need to be online for it to work?
No. Once your keyword and DM are set, Shre replies automatically around the clock, including while you train clients or sleep.
Can I use different keywords for different Reels?
Yes. You can run PLAN on one Reel and MEALPREP on another, each sending its own DM and link.
Will Instagram flag my account?
Shre uses the official Meta API and paces sending within Instagram's limits, so you are not doing anything against the rules.
Can I sell my coaching directly from the DM?
Yes. The included storefront lets you list programs, memberships, and bookings, and Shre takes 0% commission on sales.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.