AutoDM for photographers and videographers
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
You post a stunning wedding or portrait Reel and the comments fill with PRICE and AVAILABLE. Each is a possible booking, but replying to all of them by hand is a second job.
Shre replies for you. When someone comments your keyword, they get a DM with your package sheet, availability, or a booking link.
Shre is an Instagram AutoDM tool for photographers. When someone comments a keyword like PRICING or BOOK on your photo or Reel, Shre automatically DMs them your package sheet, availability, or booking link through the official Instagram API.
How photographers use auto DM
Choose a keyword, write the DM once, and turn admirers into inquiries:
- Comment PRICING on a portfolio Reel, get a DM with your package PDF.
- Comment BOOK under a shoot, get a link to check dates and reserve a slot.
- Comment PRESET under a before and after, get your Lightroom preset link.
- Comment WEDDING under a highlight, get your wedding collections guide.
Every inquiry is saved to your contacts for later follow-up.
What you can sell
The built-in storefront lets the DM sell more than a service:
- Shoot packages with bookable dates.
- Lightroom presets and editing packs.
- Prints and photo products.
- Online courses on photography and editing.
With 0% commission, every preset pack and booking fee stays yours.
Safe and official
Shre uses the official Instagram Graph API. It never logs into your account and never asks for your password. It paces sending within Instagram's limits, so a portfolio piece that goes viral stays safe.
- No password required.
- Sending paced inside Meta's rules.
- Works on your professional account.
Price
Start with a free 7-day trial, no card. Then a flat 499 rupees per month or 1999 per year with unlimited messages and 0% commission. See how the comment to DM flow works.
Frequently asked questions
Can I send my full price list in the DM?
Yes. You can attach a PDF package sheet or link, so serious inquiries get your pricing instantly.
Can clients book a date from the DM?
Yes. The storefront supports bookable slots, so clients reserve a shoot without back and forth.
Will a viral Reel hurt my account?
No. Shre uses the official Meta API and paces sending within Instagram's limits.
Can I sell presets too?
Yes. List presets and editing packs in the storefront and deliver the link by DM, with 0% commission.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.