How to automatically DM everyone who comments
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Shre is an Instagram AutoDM platform that automatically sends a DM when someone comments a keyword on your Instagram posts or Reels.
Here is the exact setup, start to finish.
Create an AutoDM automation in Shre, set the keyword, and write your DM. Everyone who comments the keyword is messaged automatically.
Step by step
- Connect your Instagram Business or Creator account to Shre.
- Create a new AutoDM automation and pick the post or reel to watch.
- Set your keyword, for example "link".
- Write the DM, including your link.
- Turn it on. Every commenter now gets the DM automatically.
Tips that improve results
- Tell people the exact word to comment in your caption.
- Send them to a storefront that captures their email.
- Add keyword variants so typos still match.
How to auto DM Instagram comments, step by step
Auto DM on comments means Shre watches a post for a keyword and sends a DM the moment someone types it. Here is the full setup, start to finish, on the official Instagram Graph API. Shre never logs into your account.
1. Connect your account
Use an Instagram professional account, either Business or Creator, and connect it to Shre. This is the official Meta connection, so you never hand over a password.
2. Choose the post or Reel
Pick a post that draws comments, or set up the automation before you publish a new one. Automations are set per post, so each post can have its own keyword and DM.
3. Choose keywords
Pick something short and easy to type, in one word, with no confusing spelling. Good choices are LINK, GUIDE, PRICE, or a single word tied to the offer. You can add a few variations so common typos still trigger the DM. See comment to DM for more on matching.
4. Write the DM
Open warmly, deliver exactly what you promised, and give one clear next step. Keep it short and human. Avoid pushy sales words. A good structure is a friendly line, the link, and a simple question to keep the conversation going. Browse DM templates for wording.
- Say the keyword in your caption so people know what to type
- One clear call to action per DM
- Include the link or booking page you promised
5. Test it
From another account, comment the keyword and confirm the DM arrives correctly with a working link. Fix anything, then turn it on for real.
6. Watch and improve
See which keywords and posts drive the most conversations and repeat what works. Pair it with email follow up for people who do not act right away. Try the free 7 day trial, no card, then a flat 499 rupees a month with unlimited messages.
Frequently asked questions
How do I DM everyone who comments a word?
Create an AutoDM automation in Shre, set the keyword, and write your DM. Everyone who comments the keyword is messaged automatically.
Do I need a Business or Creator account?
Yes, for auto-DMs. The storefront and selling tools work without it.
Can I send a different link per post?
Yes, each automation has its own keyword, DM and link.
Is this safe for my account?
Yes, Shre uses the official API and never logs into your account.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.