AutoDM for real estate agents
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
A walkthrough Reel of a new listing takes off and dozens of people comment PRICE or DETAILS. Every one is a possible buyer you cannot afford to leave waiting.
Shre answers instantly. The moment someone comments your keyword, they get a DM with the brochure, price sheet, or a link to book a viewing.
Shre is an Instagram AutoDM tool for real estate agents. When someone comments a keyword like LISTING or PRICE on your property post, Shre automatically DMs them the brochure, floor plan, or viewing booking link through the official Instagram API.
How agents use auto DM
Set a keyword per listing and let Shre capture every interested viewer:
- Comment LISTING on a walkthrough Reel, get a DM with the full brochure and price.
- Comment VIEWING under a property tour, get a calendar link to book an in-person visit.
- Comment FLOORPLAN under a photo carousel, get the plan and specs sheet.
- Comment BUY under a market update, get your buyer intake form.
Every commenter is saved to your contacts so no lead slips through.
What you can offer
The DM links straight to what you want a buyer to do next, using the built-in storefront:
- Downloadable brochures and floor plans.
- Bookable viewing and consultation slots.
- Buyer or seller intake forms.
- Guides on home loans or first-time buying.
Since Shre stores every contact, you can send an email follow-up to the ones who did not book right away.
Safe and official
Shre works through the official Instagram Graph API. It never logs into your account and never asks for your password. Sending is paced within Instagram's limits, so a listing that goes viral will not put your account in trouble.
- No password sharing.
- Paced sending inside Meta's rules.
- Runs on your professional Instagram account.
Price
Start with a free 7-day trial, no card. Then a flat 499 rupees per month or 1999 per year, unlimited messages, 0% commission. See the full Instagram DM funnel.
Frequently asked questions
Can I use a different keyword for each property?
Yes. Each listing can have its own keyword and its own DM with that property's brochure and link.
Does it capture leads I can follow up with?
Yes. Every commenter is saved to your contacts, and you can send email follow-ups to those who did not book.
Will this get my account restricted?
No. Shre uses the official Meta API and paces sending within Instagram's limits.
Can buyers book a viewing straight from the DM?
Yes. The storefront supports bookable time slots, so buyers can pick a viewing without any back and forth.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.