AutoDM for restaurants and food creators
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Shre is an Instagram AutoDM platform that automatically sends a DM when someone comments a keyword on your Instagram posts or Reels.
For restaurants and food creators, a viral reel should mean orders and fans, not lost comments. AutoDM makes it automatic.
Yes. Shre is an Instagram AutoDM platform that also captures leads and sells, at a flat price.
How restaurants and food creators use Shre
Comment MENU to get the menu link, or BOOK to reserve a table, and Shre DMs it instantly.
- Every commenter gets your link instantly.
- Capture emails so fans become contacts you own.
- Sell products or bookings with 0% commission.
Why it fits
One flat price with unlimited DMs means a viral post never raises your bill. Free to start.
Auto DM for restaurants and cafes
A good food Reel pulls hundreds of comments asking where are you and what is on the menu. Answering each one by hand is impossible during service. Shre replies for you. Someone comments your keyword and Shre sends the menu, a booking link, or your location by DM automatically, on the official Instagram Graph API, without ever logging into your account.
Keywords for the questions you always get
- MENU to send your menu or a link to it
- BOOK or TABLE to send a reservation link
- A location keyword to send your address and map
Put the keyword in the caption of the dish that always goes viral. Because keywords are per post, a brunch Reel and a weekend event post can each send their own DM and their own link.
Handle a viral food Reel calmly
When a plate blows up, the comments arrive faster than any host can type. Shre paces sending so every commenter still gets a warm, instant reply with the exact link they need, whether that is to book a table or to see today's specials. The interest turns into covers instead of unanswered questions.
Fill tables, not just feeds
Reach is nice, but bookings pay the bills. Sending a reservation link the moment someone shows interest is the shortest path from a scroll to a seat. You can also collect contacts and follow up by email about events and offers, so tonight's diners come back next month. See DM marketing for more. Pricing is flat at 499 rupees a month or 1999 a year with unlimited messages and 0% commission. Start the free 7 day trial with no card and build your first campaign with comment to DM.
Frequently asked questions
Is Shre good for restaurants and food creators?
Yes. Shre is an Instagram AutoDM platform that also captures leads and sells, at a flat price.
Does going viral cost more?
No, it is one flat price with unlimited DMs.
Can I take bookings or sell?
Yes, with 0% commission on your sales.
Is it free to start?
Yes, a 7-day free trial with no card.
Related
Source and reference: Instagram Platform, Meta for Developers.