AutoDM best practices
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
Small choices that make a big difference in results.
Ask for one clear word, like 'Comment LINK'.
Best practices
- Tell people the exact word to comment.
- Keep keywords short and typo-friendly.
- Always send commenters to a storefront that captures their email.
- Follow up by email while interest is fresh.
Auto DM best practices
Automation works best when it feels like a helpful person, not a machine. These practices come from what makes comment to DM reliable and pleasant for the people on the other end. All of it runs on the official Instagram Graph API, which Shre uses without ever logging into your account.
Use clear, short keywords
Pick one simple word that is easy to type and hard to misspell, like LINK, GUIDE, or PRICE. Say it plainly in your caption and, if relevant, out loud in the Reel. Add a couple of common variations so small typos still trigger the DM. See comment to DM.
Make the first DM genuinely helpful
Open warmly, deliver exactly what you promised, and give one clear next step. Do not bait and switch. If you said GUIDE sends a guide, send the guide first, then invite the next action. Browse DM templates for structure.
- One call to action per DM, not five
- Short, human wording over corporate copy
- A working link, checked before you go live
Pace within limits and use the official API
Shre paces its sending so bursts of comments do not look like spam. Staying on the official API keeps your account safer than tools that log in as you. Let the pacing do its job rather than trying to blast everyone at once.
Avoid spammy wording
Skip all caps shouting, pushy urgency stacked on urgency, and anything that reads like a scam. Friendly and specific beats loud. This protects both deliverability and your reputation. See deliverability.
Measure and improve
Watch which posts and keywords start the most conversations, then repeat what works and retire what does not. Follow up by email with people who did not act right away. Small, steady improvements compound. When you are ready, explore Instagram automation in full.
Frequently asked questions
What is the best call to action?
Ask for one clear word, like 'Comment LINK'.
How many keywords?
One primary keyword plus a couple of variants.
Should I capture emails?
Yes, so leads become contacts you own.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.