Generate leads with AutoDM
By Kushagra Kumar, founder of Shre. Updated 1 July 2026.
A comment is intent. Turn it into an email you own.
Yes, and you can export them anytime.
The flow
- Auto-DM commenters your link.
- Send them to a storefront with an email wall.
- Every lead becomes a contact you can export and email.
Generate leads with auto DM
Auto DM is one of the most direct ways to turn Instagram attention into leads you can actually reach again. Instead of hoping people find your bio, you capture their interest the moment they show it and start a real conversation. Here is how to run it end to end, all on the official Instagram Graph API.
1. Add a comment call to action
On a post or Reel, invite people to comment a keyword to get something valuable: a checklist, a discount, a guide, or a booking link. Make the keyword short and say it clearly in the caption. This is your top of funnel, and a strong offer is what makes people type the word. See comment to DM.
2. Deliver and capture the contact
When someone comments the keyword, Shre sends the DM with what you promised. Because it is a real thread, you can ask a simple question and collect their email or details for follow up. Every commenter becomes a known lead rather than an anonymous like.
- Instant DM with the promised resource
- A question that starts a conversation
- Contact captured for later follow up
3. Follow up by email
Not everyone buys on day one. Use email follow up to keep new leads warm, share more value, and invite them back when you launch or open bookings. This is where auto DM turns a spike of attention into a pipeline. See the DM funnel.
4. Send them to your storefront
When a lead is ready, send them to your storefront to buy a product, join a course, or book a call, all in one link with 0% commission. Between the DM, the email, and the storefront, you have a complete path from comment to customer. More at lead generation. Try it free for 7 days with no card.
Frequently asked questions
Do I own the leads?
Yes, and you can export them anytime.
Can I email them?
Yes, with built-in email campaigns.
Is it free to start?
Yes.
Related
Source and reference: Instagram Platform, Meta for Developers. Shre sends messages through the official Instagram Graph API within Instagram's rules.